One of the most common questions new detailers ask is: how should I price my services? Price too low and you burn out working for less than minimum wage. Price too high and your phone stops ringing.
After analyzing hundreds of successful detailing businesses on DetailBook, here's the pricing structure that works in most US markets.
Exterior Wash & Wax - Sedan/Coupe: $80–$120 - SUV/Crossover: $100–$150 - Truck/Full-size SUV: $120–$180
Interior Detail - Sedan/Coupe: $100–$150 - SUV/Crossover: $130–$180 - Truck/Full-size SUV: $150–$200
Full Detail (Interior + Exterior) - Sedan/Coupe: $175–$250 - SUV/Crossover: $200–$300 - Truck/Full-size SUV: $225–$350
Add-On Services - Engine Bay Clean: +$50–$80 - Odor Elimination: +$40–$75 - Pet Hair Removal: +$40–$60 - Clay Bar Treatment: +$50–$80 - Paint Correction (single stage): +$150–$300 - Ceramic Coating (full vehicle): $500–$1,500+
How to Set Your Prices
Start by researching your local market. Search for mobile detailers in your area on Google and look at their pricing. Aim to price in the middle-to-upper range — don't compete on price, compete on quality and convenience.
Factor in your drive time, supply costs (~15–20% of revenue), and the going hourly rate for skilled labor in your area ($35–$65/hr for detailing).
The Psychology of Packages
Don't offer a la carte pricing for everything. Build 2–3 packages (e.g., Basic, Signature, Premium) with clear names and value propositions. Packages make it easy for customers to make decisions and naturally push them toward higher-value services. DetailBook's package builder makes this simple to set up.
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